If Anyone Can Communicate,
Does It Still Make Sense to Create New Content?
EVERYONE CAN COMMUNICATE.
In reality, this statement is only partially true. Yes, it’s true that everyone has access to communication tools and can use them to express a thought, but due to the “content overload,” not all thoughts expressed reach an audience.
And what is a thought without an audience?
Nothing.
So, the assumption that Everyone can communicate isn’t really that valid anymore.
If you communicate an idea online or through any communication medium but don’t attract an audience’s attention, you’re not really communicating.
The online world is too full of content; this doesn’t mean it no longer makes sense to invest in creating content. So, is it still true that everyone can communicate?
There are millions of books, yet writers don’t stop writing more!
This should already make you understand that even if we are bombarded with online content, there are still those who manage to succeed and stand out. It’s true that we are in a period of “content overload,” but this doesn’t mean we have reached saturation.
Instagram is not a saturated platform; it’s a full platform. This is a very different concept!
It means that to gain visibility, you need to give something in return.
That something is value; quality.
I hope I’ve given you a bit of motivation to create new, original content, but before I say goodbye, I feel obliged to tell you about a case study I analyzed in one of my courses:
the profile of @muradosman.
Follow him here.
We’re in 2012, while travel bloggers were trying to stand out and were competing with each other with identical shots and itineraries so similar that they turned Instagram into the most competitive travel agency in the world, a certain Murad Osman hit the jackpot.
How?
With an original shot, but one that was accessible to everyone.
Murad and his partner traveled to the same places where all the so-called travel bloggers went, but they gave their audience something original: a completely new pose that, for the first time, was easily replicable even by non-professionals.
The idea was the photo of the girl holding the photographer’s hand (who isn’t seen) and the #followme trend, which at the time was something unique.
An idea that brought him to reach 3.5 million followers in a few weeks.
Even today, years later, the photo of the girl holding the hand of the person taking the picture with the most famous landscapes in the background is copied and replicated.
I warn you that now you won’t have any success copying it. It’s already a seen, used, and saturated idea, but years ago, it revolutionized the entire platform for its novelty: for the first time, a hand was in the foreground, not a body.
Trying to recreate such a famous trend today will only make you win the “war for anonymity.”
Yet, in its time, it revolutionized the entire platform.
If you think about it, it’s not such an impractical idea; it’s genius, yes, but precisely for its simplicity.
My advice is always to push creativity to the limit, without creating overly complex content.
Remember, the most effective content is always the most easily replicable.
Keep these words in mind for your next content, and if you feel like it, show me with a tag to our profile @miniwanderlustteam 😁 I can’t wait to see how far you’ve elevated your creativity, show me that, in the end, it’s really true that Everyone can communicate if they know how to do it.
Digitally yours
☀️ Sara ☀️
