Two Reasons Not to Use Linktree in Your Link in Bio
If you’re an active Instagram user, you know how crucial it is to make the most of the limited space in your bio. I’ve already discussed this extensively in the article: “A Bio That Converts, With the Right Phrases.”
Many Social Media Managers at this point recommend placing a Link in bio with Linktree that directs users to various areas of your site or your different social media networks.
This isn’t the right advice. Or at least it’s not if you don’t want to lose clicks.
But let’s go in order.
What is Linktree?
Linktree is an innovative platform that allows you to overcome Instagram’s bio restrictions and offer your followers direct access to a series of important links.
Linktree is an online platform that lets you create a personalized landing page with a series of links. This page acts as a central hub for all your online resources, such as your website, blog, social profiles, and more.
BUT…
It’s not your domain.
How Does Linktree Work?
The operation of Linktree is simple:
Registration: First, you need to register on Linktree. You can do this for free or opt for a premium version with extra features. Customization: Once registered, you can customize your Linktree page. Edit the title, add an attractive cover image, and start adding the links you want to share. Adding Links: Linktree allows you to add a variety of links, including links to your website, social profiles, products or services, videos, articles, and more. You can also include a brief description or a preview image for each link to make your page even more appealing. Integration with Instagram: Once you’ve created your Linktree page, it’s time to integrate it into your Instagram bio. Linktree provides you with a unique link that you can insert into your bio. When your followers click this link, they’ll be redirected to your Linktree page, where they can access all your important links.
The Rule of 3 Clicks
Linktree might seem like the perfect solution, but here comes the rule of 3 clicks.
What is it?
It’s simple, follow me.
All reports today show that the average user has an attention span of 3 clicks: this means that if they don’t get what they’re looking for within 3 clicks, they’ll leave the page and look for answers elsewhere.
In a world dominated by content overload (if you don’t know what I’m talking about, read my article “Everyone Can Do Communication”), it’s incredibly easy to lose users’ attention.
If you use Link in bio with Linktree, you’ll already lose a click… moreover, on a platform that isn’t yours (just like Instagram).
So here’s the second reason why Linktree isn’t the right solution for your link in bio.
Don’t Give Clicks to Linktree
The domain you put in your bio, if you decide to rely on Linktree, isn’t yours, but it’s owned by Linktree.
In this space, you’ll have no jurisdiction. Linktree, in fact, can always:
- Decide to shut down
- Go bankrupt
- Change their pricing plan
- Change privacy policies
- Change formats
- Or simply experience malfunctions
And none of this will depend on you!
Any web designer could create a page similar, if not better, than Linktree’s landing page, and they’ll do it on your domain.
This way, all the traffic you generate will go to your domain. Maybe this doesn’t make much sense to you, but know that these metrics will be crucial for any potential collaborations.
Having many visits to your site is an extra card to play with companies, especially during affiliations.
Remember: If you use Link in bio with Linktree, you’ll only be increasing their metrics, not yours.
Final Thoughts: Invest in Your Own Landing Page
Given all this, have I convinced you to invest in a 100% your own landing page?
